Emmet is an ordinary guy. There’s nothing distinctive about him at all, in fact. He gets up in the morning, does his exercises, watches the popular shows on TV, drops his laundry off at the cleaners, buys overpriced coffee, and goes to work at his construction job, all while listening to the most popular song on the radio, “Everything Is Awesome!!!”. He lives his life by following the instructions, quite literally in this case as he’s a Lego man (minifigure). His whole life is about following the instructions provided by President Business, whose corporation controls the entire city of Bricksburg, whether they’re instructions on how to make friends and fit in or on how to demolish anything “weird” at his construction job and build bland and “perfect” office buildings in their place.